In early 2015, GT took to the streets of Los Angeles and Kansas City to uncover a plethora of untapped spots across these two vastly different cities. With Ben Ward, GT BMX product and team manager at the helm, the brand released two successful shorter web videos – GT in LA and Bleeding Kansas – to kick off the beginning of a new era for GT BMX.
"GT in LA and Bleeding Kansas were incredible for the brand and showed the industry what we could do as individuals and as a team. We wanted to make sure what we did next topped them," said Ward. “After seeing both edits, the new guys on the team were eager to start working on something original; that’s when the idea of a full-length video was proposed. The crew was fired up, and they started filming and stacking their own clips.
“Then, at the end of 2016, we reviewed their footage, jampacked with newly discovered spots and never-before-seen tricks; we knew we had something great in the making, and we began to see Seriously Fun emerge.”
Seriously Fun captures GT’s good times energy capitalizing on GT’s athletes’ signature riding styles and personalities. In Seriously Fun, viewers will see how seriously the team takes their fun from coast to coast in the US to Brazil, France, Germany, the UK, Taiwan, and more.
“It’s been a long time since GT has produced a full-length video and DVD. I can’t think of a better way to pay respect to our athletes who share the same passion for BMX. Seriously Fun reflects each personality through their approach to riding and filming,” added Ward.
When looking for partners to produce the video, Ride BMX was the obvious choice. GT has been an advertising partner with the magazine for two-and-a-half years, and most of the outlet’s editorial and video staff have been instrumental in many of GT’s recent online releases.
In addition, GT selected BMX industry videographer and editor Andrew Brady to bring Seriously Fun to life. It was Brady’s overall passion and excitement for the project which made him the main man for the job.
- GT Featured Riders:
- Albert Mercado
- Brian Kachinsky
- Chase Krolicki
- Chelsea Fietsgoden
- Dan Conway
- Jay Cowley
- Jeff With Glasses
- Jason Phelan
- Jonesy Fedderson
- Jordan Grandinetti
- Leandro Moreira
- Rob Wise
- Tristen Cooper
- Ty Callais
*Additional filming by Michael Perez-Pascual